How often do you experience a surge of inspiration, a unique idea that sparks your imagination? You may even jot it down in a notebook, but do you follow through on it later? Many of us have been in this situation; we feel a strong urge to create or act, but the demands of daily life and current responsibilities often cause us to postpone or forget about these opportunities.

I found myself trapped in this cycle when I conceived Untold back in 2020. My daily routine involves extensive reading, watching movies, consuming a vast amount of content on social media, and holding numerous meetings with people from various industries. Consequently, new ideas flood my mind at a staggering pace. To ensure I didn’t forget them, I noted them down on Trello, promising myself that I would sit down and bring them to life when I “found the time.”

The first obstacle I encountered was that the elusive “free time” never seemed to materialize. The never-ending list of tasks and my tightly packed schedule left me perpetually exhausted. Even when I finished my obligations, the last thing on my mind was nurturing my inspiration. However, the most significant challenge emerged when, at the end of 2021, I finally attempted to give life to the ideas I’d jotted down. To my dismay, I discovered that more than half of the concepts no longer resonated with me. The topics remained appealing, but my inspiration had waned. My moment had passed. If I had acted immediately when inspired, I could have produced truly intriguing work. Now, if I were to revisit these ideas, the result would be decent at best, but forced and lacking the genuine spark they once held. I had evolved, and the time for those concepts had passed.

This is a common mistake people make—having inspiration but waiting for the “right time,” which often never arrives. It’s like having a surge of intuition to act but putting it off until the opportune moment has slipped away.